
Noblesville’s #1 Black Hairstylist
5-star, Luxury Salon Studio—Beauty by Sheriann Hair Studio—specializing in silk press, natural hair care, color, and extensions for Black & textured hair across Noblesville, Fishers, Westfield, Carmel, Hamilton County, and Indianapolis.
“Women should be able to wear their hair in whatever makes them feel most confident and most beautiful.”
— Inspired by The Hair Tales

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Build a Searchable, Scalable Business With The Digital CEO System
Learn the exact AI, SEO, and content systems big companies pay tens of thousands for — simplified for small business owners who want to grow online without burnout.
Built for service-based owners, creatives, and beauty pros who are ready to move from hustle mode to system mode.
What Is MDL: The Digital CEO System?
MDL: The Digital CEO System is my step-by-step framework that teaches you how to run your business like a digital CEO instead of a tired employee.
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Inside, I show you how to:
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Turn your knowledge and services into a searchable digital brand
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Use AI the right way so you’re not stuck staring at blank screens
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Set up simple systems that make your content, offers, and online presence work together 24/7
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No fluff, no fake “boss babe” energy — just the exact strategies I use to build a six-figure chair business and turn it into a digital ecosystem that attracts clients on autopilot.

This System Is For You If…
You’re a small business owner who is:
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Tired of posting every day with no real strategy behind it
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Ready to stop guessing how to show up on Google and social search
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Sitting on skills, experience, and ideas but don’t know how to package them online
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Overwhelmed by AI and tech, but you know you can’t ignore it
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Craving structure, clarity, and a real plan to grow without burning out
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If you’re serious about becoming the face, brain, and boss of your brand — this system was built for you.
What You’ll Build Inside The Digital CEO System
Inside MDL: The Digital CEO System, we walk through four core phases:
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Phase 1 – CEO Identity & Brand Positioning
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Clarify your niche, message, and money goals
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Map out your “Digital CEO” identity so your brand finally feels like you
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Get scripts and prompts to talk about your business clearly online
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Phase 2 – AI + SEO Foundations
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Learn how people are actually finding businesses like yours on Google & social
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Use my AI prompts to create SEO-friendly content, blogs, and captions
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Set up your content so it works for you long after you hit “post”
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Phase 3 – Offers, Systems & Digital Chairs
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Turn your current services into a simple, scalable offer suite
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Build your “digital chair” — where people can sit with you online, not just in person
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Create basic automations so leads and clients don’t slip through the cracks
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Phase 4 – Visibility, Content & Scaling
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Plan content that leads people from discovery → trust → purchase
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Repurpose one idea into multiple pieces of content across platforms
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Learn how to track what’s actually working so you can do more of that
Real Results From A Real Digital CEO
(no fluff, no “overnight success,” just systems + skill)
I built a six-figure beauty business working five days a week, 9–5, while posting only 78 times this entire year — because my systems, SEO, and client experience did the heavy lifting for me.
$109,598.52
Total revenue earned from January-October 2025
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1046
Appointments completed
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274
Unique clients served
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764
Client visits
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928
Services performed
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74.82%
Repeat retention rate (RR)
— meaning nearly 8 out of 10 clients come back
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4,243
Website sessions this year
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2,678
Unique visitors
I didn’t do this by chasing random trends.
I didn’t do this by posting every day.
I did this by building out a digital ecosystem that supported my business even when I wasn’t online.
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That’s the whole purpose of The Digital CEO System — giving small business owners a strategy that actually works in real life, not just on social media.
If I can hit six figures behind the chair with 78 posts and a simple, search-driven marketing system… imagine what happens when you put that same structure behind your business.
Meet Sheriann

